Jesse Sugarmann produced We Build Excitement (2013) using Pontiac Fieros in the Chevy site during the Free City festival. Sugarmann is an interdisciplinary artist working in video, performance, sculpture, and fibers. His work engages the automotive industry as a manufacture of human identity, accessing automotive history as an index of cultural identity and social history. Jesse has exhibited work both nationally and internationally in venues such as the Getty Institute, el Museo Tamayo, the Portland Institute for Contemporary Art, the Banff Center, Filmbase Dublin, Human Resources LA, Drift Station Nebraska, and the 2010 Portland Biennial. His work has been written about in publications including ArtForum, Art Papers, ART LTD, Art Cards, Art Fag City, Art Car Nation, ArtSlant, and the New York Times. He is represented by Portland’s Fourteen30 Contemporary and is the recipient of a 2012 Creative Capital film/video grant. Jesse lives and works in Bakersfield, California.